Our client is a leading US Tech Vendor that provides a secure and interoperable collaboration platform designed to enhance business communication. The platform supports email and group calendars, document sharing, drag-and-drop items, chat, video conferencing, and more. They are committed to creating seamless, integrated solutions that improve efficiency and productivity across industries.
RESPONSIBILITIES
The Senior Director, Global Growth Marketing to oversee worldwide marketing activities. The ideal candidate will be instrumental in driving the company rapid scale of growth, scaling demand while enhancing top and bottom-line performance. This role demands a visionary leader with a deep understanding of the software industry and a robust track record in executing innovative marketing strategies tailored to scaling revenue and bottom line growth.
Key Responsibilities:
Strategic Vision: Develop and implement a comprehensive worldwide marketing strategy that aligns with the organizational goals and promotes sustainable growth.
Growth Leadership: Lead initiatives that enhance demand, revenue generation and profitability through targeted marketing on a global scale.
Market Analysis: Conduct thorough market research to identify emerging trends, customer needs, and competitive advantages, leveraging insights to inform marketing strategies.
Brand Development: Elevate the brand presence and perception in the marketplace by crafting compelling narratives that resonate with target audiences.
Cross-Functional Collaboration: Collaborate with sales, product development, and other internal teams to ensure alignment and cohesive execution of marketing initiatives.
Performance Metrics: Establish and monitor key performance metrics to assess the effectiveness of marketing initiatives, making adjustments as necessary to optimize results.
Team Leadership: Mentor and lead a diverse marketing team, fostering a culture of innovation, accountability, and continuous improvement.
Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment.
REQUIREMENTS
Bachelor degree in Marketing, Business Administration, or a related field; MBA preferred.
Min 8+ years of experience in marketing leadership roles within the software industry.
Proven track record in developing and executing successful marketing strategies that drive revenue and growth.
Strong analytical skills with the ability to make data-driven decisions.
Excellent communication and interpersonal skills, with a capacity to engage effectively with stakeholders at all levels.
Experience leading and developing high-performing marketing teams.