Responsibilities:

  • Primary Marketing Operations advisor/expert on outbound campaign delivery for APAC
  • Build, execute and report on outbound marketing and nurture campaigns
  • Work with Regional Marketing Managers to build, update and analyze the performance of outbound programs and performance
  • Coordinate with Marketing team members to manage outbound programs across multiple territories, industries and client groups
  • Create segments mapped to key territories, key domains, industries, and clients. Manage delivery of company and client email campaigns to drive pipeline/revenue and make recommendations for improvements to increase performance and reach
  • Assist in implementation and testing of MAP (Marketing Automation Platform) integration processes with 3rd party vendors
  • Monitor and report on trends and engagement metrics related to tactics and programs managed by the MAP and related applications
  • Train marketing resources on how to run reports and accomplish basic tasks within the MAP
  • Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene
  • Maintain the marketing automation system that supports scalable campaign targeting, lead source attribution, and lead scoring
  • Support Regional Marketing teams for APAC events with Cvent and our MAP
  • Ad-hoc reporting within Marketo or Salesforce System troubleshooting
  • Work with global functional teams in different time zones
  • Other job-related duties as assigned

Qualifications:

  • 2-3 years in demand generation/marketing operations
  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and privacy compliance (Spam Act)
  • Successful track record of implementing and managing marketing automation systems and associated integrations
  • Hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required
  • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fires
  • Must be highly driven and self-motivated for a fast-paced evolving environment
  • Bachelor in marketing, business or computer science desired

JOB ID: 1545

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