Referencing this article http://newsletter.winstonresources.com/index.smpl?c=19045, we particularly supports the points mentioned especially

1. Quantify your achievements

We come across sales candidates CVs with no references to the numbers, no quota, no achievement, or at least a percentage of achievement. Instead, there’s usually a long list of “Responsibilities”. I was responsible for x, y, z etc. This is not ideal. While it is fair to protect your previous and current employer in terms of sensitive data, there has to be information given in such a way that the reader knows your met your numbers consistently, the range of the deal sizes, any vertical specialty for it to have weight in conveying that this candidate is a high performer.

3. Customization is King

Yes, slightly tweaking of the CV to highlight the areas of fit and the the evidence of similar past performance would be beneficial. Unless what you did was very specialized or niche. chances are in this day and age, everyone multitask and put on different hats. I always believe in spending a little more effort to align what you did in your career to what the firm would be looking for. After all, if you are giving a proposed solution to a client, you wouldn’t be telling the client all the things he doesn’t need in the proposal, would you?

4. Find the right length for the career stage

Yes but no, no matter how senior you are, there is no need for a 17 page CV.

I tried very hard to  convince a candidate that he really need to scale down his CV but he’s take was he has done a lot of work and rather senior…Actually there were a lot more senior executives whose CVs are 2 pagers but it speak volumes. It’s the relevant content for the job, not the length.

Extra –

Picture or no picture?

I usually send the pictures only when I think the picture lends credibility to the CV and even that it is sometimes subjective to the reader. On LI yes, definitely, because LI is a platform where you connected with people you already know and their connections. On CV, I think sometimes the picture may have a tendency to create biases unconsciously and prevents him/her from being shortlisted.

No doing it in Excel then pasting it in Word

This act is really rather pointless. I supposed it started with technical candidates who are used to preparing the proposals in such “aligned” project management style that it extended to their CVs as well. It is usually a nightmare to format or edit. Beside there are many neat and attractive looking CV templates you can use out there!