Field Marketing – ASEAN (6months Contract)
A dynamic and driven Field Marketing Manager to join the growing team! You will be responsible to partner with key stakeholders including Sales, Channel and Solution Engineer teams to develop, execute and deliver cost effective lead generation programs to drive high leads conversion. You will also be working closely with the global and regional marketing teams to align and adapt?marketing campaigns to drive continued success in new business.
- Develop and execute a regional marketing plan that drive market awareness, new logo leads generation and installed base expansion with upsell & cross-sell demand generation.
- Build strong relationships with sales to gain market insights and ensure alignment of marketing investments to top business priorities.
- Identify, manage and coordinate resources, and measure effectiveness of the regional marketing plan
- Work with global marketing, regional field marketing and local sales, channel & solution engineer team and partners to optimize results
- Support the development and expansion of our partners with effective partner-ready lead programs.
- Identify digital marketing programs for region and work collaboratively with Digital/Social media teams to plan, execute and track campaigns.
- Manage the regional field marketing, digital marketing budget.
- Marketing experience, primarily focused on lead generation, event management, partner marketing.
- Professional B2B experience leading demand generation & partner marketing programs preferably in the information software space.
- Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
- Data driven, good marketing communication and collaboration skills a must.
- Good understanding of ASEAN Enterprise IT landscape.