One of the largest U.S. communications provider to global enterprise customers.
The Senior Marketing Manager is responsible to lead and manage all aspects of marketing that enable the APAC sales team to achieve the revenue targets outlined in the APAC business plan. Candidate in this role will be supporting the Enterprise network and Wholesale business units. The Senior Marketing Manager will plan, design, deliver and execute market leading campaigns driving demand and general market awareness for "The Company" and its key solutions into the target market segments.
Integrated Campaign Management and Execution. Responsible for the development of SMART campaigns to support achievement of the APAC marketing plan and measuring the results.
Demand Generation – Work across-functionally to significantly grow key buyer contacts – both prospects and customers. Develop nurture programs to increase and accelerate the quality of leads. Execution of highly targeted lead generation campaigns, utilizing a mix of online and offline techniques to generate top-of-the-funnel leads (acquisition and conversion) and nurturing middle-of-the-funnel prospects (engagement). Work closely with product management and/or solution marketing team to identify appropriate nurturing offers to support the buyer’s journey. Manage the lead development team to meet the MQL and SQL targets.
Account Based Marketing – Work in close alignment with sales to foster deeper partnerships with our most valued MNC customers and prospects. This includes identifying gaps in key personas and contact information within MNC accounts; develop data and insight strategy to add key personas and contacts within accounts. Devise multi-channel campaigns to engage these target personas and drive them down our lead acquisition funnel, coordinating lead development rep activity and marketing outreach.
Collaborate with the Global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and APAC sales directives.
Program Management – Work with global Wholesale and Strategic Enterprise Line of Business (LOB) marketing teams to localise and execute LOB programs in the region. Partner with ITS/MH marketing manager to drive upsell & cross sell to existing Wholesale & Enterprise Network accounts.
Own the successful execution of the program for the region, end-to-end including execution, delivery, measurement and support. Work closely with the marketing operations manager who provides support on new campaign creation and reporting of campaign metrics.
Partner with APAC Influencer Relations Manager to drive content strategy for the region, with the goal to generate demand to address the top of the funnel ie. creating awareness. Influencer led content includes analyst syndicated content, customer case studies, videos social posts, etc.
Supplier Management – Negotiate and manage local vendor relationships and agreements under the corporate guidelines. Liaison and management of suppliers and agencies such as telemarketing, content & creative development.
Reporting – provide timely reporting of key marketing metrics and present to stakeholders when necessary. Provide monthly report for Monthly Business Review (MBR) and quarterly ROI reports on ALL activity metrics.
Tracking ROI - Manage the process for planning, executing and measuring leads (MQL and SQL) in accordance with annual KPIs.
Budgetary Control – Plan and manage the budget related to the above activities.