Role: Marketing Lead
Industry: Fintech, cryptocurrency 

Summary: We are looking for an experienced, energetic, and hands-on marketing leader, who will be responsible for all aspects of marketing including product marketing, PR, brand development and content marketing.


  • Lead overall marketing activities, which include budget, strategy, and quarterly execution plans for demand generation
  • Work closely with the senior/group leadership on strategy and growth targets
  • Develop and measure KPIs aligned with business objectives by leveraging data analytics and market indicators
  • Analyze and transform initiatives to scale up customer base and organize regular engagement with current partners
  • Build, maintain and optimize digital campaigns and capabilities extending across SEO, SEM & other digital channels
  • Raise awareness of company’s brand through outreach
  • Launch and grow engagement levels through social media or marketing
  • Monitor relevant online / offline media coverage on a wide range of cryptocurrency topics


  • 7-9 years of experience in a senior marketing role in a B to C software, technology organization (mobile apps or Saas platform), with 5+ years in marketing leadership
  • Strong knowledge or interests in FinTech, financial markets, digital assets or cryptocurrencies
  • Detail oriented
  • Have curiosity, open-mindedness, keen to work in a fast, ever changing global new business of cryptocurrency
  • Experience building a global consumer brand in Southeast Asia / APAC region

JOB ID: 1006

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